An expert conversation becoming useful website, video and search content

The Authority Engine by Storymachine

Be The BusinessThat CustomersFind & Trust

We turn what your team knows into useful content that helps customers find, understand and trust your business.

Start a conversation See the system

Start hereOne expert conversation

Build thisA presence people trust

Customers ask

They research

They compare

They choose

The decision happens earlier

Your next customer may decide before reaching your website.

Search and AI can answer questions, compare businesses and shape a customer's shortlist before they contact anyone.

47%

fewer clicks to normal search results when Google showed an AI summary.

Pew Research Center analysis of US browsing data, March 2025. View source

If your expertise is missing, customers may overlook your business before they discover what makes it better.

Hidden business knowledge becoming visible and credible to prospective customers

What that means for your business

Not found.Not shortlisted.

A competitor does not need to be better. They only need to be easier for customers, Google and AI tools to understand and trust.

Inside your businessYears of experience and valuable answers.

What customers can findToo little proof, too few answers and no clear reason to choose you.

Free Authority Visibility Snapshot

Can customers find what your business knows?

We compare your real expertise with what customers, Google and AI tools can actually find online.

Clear evidence. Honest results.Every score is based on public information we can check.

One expert conversation expanding into connected website, video, social and search content

The practical response

One conversation.A month of authority.

Each month, we record what your experts know and turn it into content that customers, Google and AI tools can understand.

Start a conversation

Find the right questions

We find the questions your best customers ask before choosing.

Record your answers

We interview the people in your business who know the answers.

Turn answers into content

We publish the content, improve your website and track the results.

One source. A connected content system.

Capture once. Use it where decisions happen.

One expert conversation becomes a podcast, video, website articles and social content that all work together.

30-45 minExpert conversationCaptured once, then used wherever customers look.

Full conversation

Podcast

A polished episode that shares your expertise in depth.

Full conversation

Video

One edited conversation plus focused short clips.

Easy to find

Website articles

Clear articles that answer real customer questions.

Review and improve

Improvement

Useful website updates and a clear monthly review.

A strong fit when

One good customer is worth winning.

Built for established businesses with real expertise and customers worth winning.

An expert, professional or specialist service
Customers who are worth winning
One expert available for 30 to 45 minutes a month
A commitment to showing up consistently

Evidence, honestly framedYou will see the work and the results clearly.

We track how visible your business is, how people use the website and which actions they take. We do not promise rankings, enquiries or revenue.

Transparent pricing

Clear price. Clear monthly work.

Three months gives us enough time to build, measure and improve.

Flagship programme

The Authority Engine

^R14,500 / month

SetupR5,000 once-off

Initial termThree months

ThereafterMonth-to-month

Start a conversationExtra filming, large website changes and work outside this package are quoted separately.

For capable internal teams

The Discovery Engine

We provide the plan, content briefs, website improvements and reports. Your team creates and publishes the content.

R6,500 / month

Setup: R3,500
Initial term: Three months

Ask about Discovery

Useful questions

Straight answers before you book.

Do I need to understand SEO or AI?

No. We handle the technical work and explain the results in clear business language.

Is this simply a content package?

It is a content service with a clear goal: make your expertise easier for customers, Google and AI tools to find and trust.

Can you guarantee we will appear in AI answers?

No one controls Google or AI platforms. We publish your expertise clearly, track what changes and improve the work over time. Any guaranteed result would be dishonest.

Do we need to host a podcast?

No. The conversation can become video or audio. Its main purpose is to capture your expertise once and use it well.

How much time does our team need?

Allow 30 to 45 minutes for the monthly interview, plus a little time to approve the topic and final work.

How long before we see results?

We can publish useful content quickly, but stronger visibility takes time. The first three months give us enough time to build, measure and improve.

Why should we act now?

Every useful answer a competitor publishes makes them easier to find and trust. The longer you wait, the more ground you may need to recover.

Start with the real picture

Find out what customers and AI can see about you now.

We will show you what customers can find, what is missing and whether The Authority Engine is right for your business.

Call+27 72 015 7480 WhatsAppMessage us

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